Popfeel

Full Coverage Concealer – 5 Shades for All Skin Tones

$14.95 CAD

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Shade Shade 1 Shade 2 Shade 3 Shade 4 Shade 5

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A versatile full-coverage complexion essential that delivers buildable, long-wearing coverage to visibly even out skin tone, mask blemishes, and brighten under the eyes. Available in five shades from fair to deep, its creamy formula blends seamlessly for a natural, skin-like finish. Wear it as a targeted concealer, a sheer-to-full foundation, or both — a true makeup bag must-have for all skin tones.

Best For

Use area: Face — targeted concealer use, full-face foundation use, or both
Skin type: All skin types
Skin concern: Blemishes, dark circles, uneven tone, redness, visible discolouration
Routine step: Complexion base — after skincare and primer, before setting powder

Key Benefits

Provides buildable full coverage to visibly conceal blemishes, dark spots, and under-eye circles
Blends seamlessly into the skin for a natural, undetectable finish
Available in five shades to suit a wide range of skin tones from fair to deep
Long-wearing formula stays comfortable and in place throughout the day

Hero Ingredients

Light-Diffusing Pigments — visibly blur the appearance of imperfections for a smooth, even complexion
Moisturising Emollients — help the skin surface look and feel comfortable under full coverage
Skin-Tone Adapting Base — blends naturally with undertones for a seamless, skin-like finish

How to Use

Choose the shade closest to your natural skin tone or mix two shades for a custom match.
Apply with clean fingertips, a damp sponge, or a flat concealer brush.
Dot directly onto blemishes, dark circles, or areas of concern and blend outward.
Build in thin layers to your desired level of coverage.
Set with a light translucent powder for longer-lasting, crease-free wear.

When to Use

Apply in the morning as your complexion step, after skincare and primer. For all-day wear, set with a light translucent powder. Can be used on its own as a targeted concealer or applied all over for sheer-to-full foundation coverage. Reapply to targeted areas as needed throughout the day for touch-ups.

Texture / Format / Size

A creamy, smooth formula with a comfortable weight that blends effortlessly with fingertips, a damp beauty sponge, or a flat concealer brush. Covers evenly without feeling heavy or looking cakey when applied in thin, buildable layers. The formula has enough flexibility to blend between two shades for a closer colour match. Compact and mess-free packaging makes it easy to carry and reapply throughout the day.

Warnings & Patch Test

For external use only. Avoid contact with eyes and mucous membranes.
Perform a patch test on the inner wrist or behind the ear 24 hours before first use.
Discontinue if irritation occurs. Consult a healthcare professional if needed.
Keep out of reach of children.
Store in a cool, dry place away from direct sunlight.
Cosmetic product only. Not intended to diagnose, treat, cure, or prevent any disease.

Frequently Asked Questions

How do I choose the right shade?
We recommend selecting based on your undertone and depth: Shade 1 for fair/light, Shade 3 for medium, and Shade 5 for deeper skin tones. When between shades, choose the lighter option and blend for a natural result.

Can I use this as both concealer and foundation in the same routine?
Yes — a thin, blended layer across the full face provides foundation-level coverage, while additional product applied to targeted areas builds concealer-strength coverage.

How do I keep this from creasing in fine lines?
Set with a very light dusting of translucent or banana powder, focusing on under-eye and smile line areas. Avoid applying too much product in creases — thin, buildable layers give the most natural, crease-free result.